On April 22nd, Gucci announced their latest campaign, which takes the form of a late night talk show called The Beloved Show, hosted by James Corden.
Stars such as Harry Styles, Dakota Johnson, Diane Keaton, Serena Williams, and more have taken to the hot seat to be interviewed by Corden alongside the new Gucci bag collection.
Gucci shared a series of videos onto their Twitter account, showing James Corden behind the scenes, getting ready to host The Beloved Show.
What is Gucci Beloved?
The new Gucci campaign, which was announced by the brand on Thursday April 22nd, is a talk-show hosted by none other than James Corden.
The show is called The Beloved Show and will feature guests such as Harry Styles, Awkwafina, Dakota Johnson, Serena Williams, and more.
In an official statement, Gucci creative director Alessandro Michele said:
“We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many.”
Speaking about appearing in the campaign with Vogue, Diane Keaton said: “Not only is Alessandro beyond talented and gorgeous, I love his vision and his gentle nature. I must also say that working with James Corden was a delight. He is so relaxed and born to be a hilarious host. It’s not fair.”
How to watch the Gucci Beloved show
You can watch the interviews from The Beloved Show on the Gucci YouTube channel, where they have over 700 thousand subscribers.
The Gucci YouTube channel describes the show as “a playful ode to the Hollywood late-night talk show that shines the spotlight on an all-star lineup of celebrities and the House’s signature handbags.”
The Beloved Show is directed by artist, photographer and director Harmony Korine with creative direction by Alessandro Michele and art direction by Christopher Simmonds.