The Brit Awards have announced 2021’s audience will be entirely key workers, and here’s how you can get your tickets.
2020’s Brit Awards was one of the last big events pre-pandemic in February last year. This year, it’ll be one of the first back on May 11th—albeit not exactly like before.
Jack Whitehall will be hosting the show for the fourth year in a row.
Geoff Taylor, chief executive of BPI and the Brit Awards, said: “This year’s Brit Awards with Mastercard is one of the most significant in the show’s history. Not only will we be celebrating the brilliant music and artists that have helped us through the pandemic, but we hope it will provide a path for the return of live music that fans and artists have so sorely missed. We’re working closely with Government, The O2 and all our partners to ensure all safety measures and guidelines are adhered to.”
The show has been backed by a government-provided insurance scheme which aims to get the events industry back on its feet again.
Key workers will make up the audience
What makes this year’s Brit Awards so special is also the audience. The awards show announced that key workers will be the only one’s eligible to gain tickets this year, bar nominees and their guests.
2,500 of the 4,000 tickets available will be awarded to key workers from the greater London area “to thank them for their remarkable hard work and selfless commitment.”
The other 1,500 tickets will be set for artists, their teams and other music industry members.
Key workers will reportedly be sat on the level one area of the arena, but will not need to adhere to normal social distancing measures or wear a mask.
How to apply for Brit Awards 2021 tickets and their conditions
If that sounds good to you, ticket recipients will be chosen by a lottery-style system. Key workers can apply using the Brit Awards’ website today, Thursday 22nd, at noon. The applications will stay open until Tuesday, April 27th.
Applicants can request up to two tickets each.
“Essentially the ballot will be for 1,250 key workers to apply for up to two tickets each so that they can also bring a guest – but obviously if some apply for just one ticket this will free up more tickets for other key workers who successfully apply,” confirmed BPI’s director of communications, Gennaro Castaldo, to HITC.
However, those who wish to attend the Brit Awards 2021 will need to consent to participate in a research program sponsored by the government.
A statement by the event reads: “Audience members will not be socially distanced or required to wear face coverings in the arena, but they will be required to follow existing Government guidance when travelling to the venue and adhere to rules set out by the event organisers.
“Attendees must have proof of a negative lateral flow test result to enter the venue. As part of the wider scientific research on the trial events, attendees will also be asked to take a test after the event to gather further evidence on the safety of indoor settings, reduced social distancing and the removal of non-pharmaceutical interventions like face coverings.
“They will also have to provide contact details for NHS Test and Trace to ensure everyone can be traced in the event of an audience member receiving a positive test after the event.”