Aldi have announced an upcoming Just Done It collection, which will be the brand’s first foray into clothing.
The supermarket are currently facing legal action from Marks & Spencer over its Cuthbert the Caterpillar cake, but that’s clearly not scared the company away from taking inspiration from other brands.
Nike did Just Do It, and now Aldi have Just Done It. The clothing line features mainly comfy clothing, with hoodies, pyjamas and underwear, all with the Aldi logo on.
The gender-neutral collection was plastered on a billboard in Leicester Square, London, this morning, April 22nd.
Fashion brands have shown support
Nike might not be so amazed in the future with the Just Done It line, especially after they opened a lawsuit over Lil Nas X’s shoes, but other brands are clearly fans.
“Nothing like a comfy hoodie. Learnt that one from our friends at @OfficialPLT” tweeted the official Aldi Twitter account.
PLT played back too, adding: “We learnt we’ve gotta switch things up faster than your checkout staff. How about we take this one step further?” along with a mock-up Aldi X PLT billboard.
Aldi also reached out to Boohoo Man and Asos in tweets too.
How to buy Aldi’s Just Done It clothing
The full collection will be available online on April 25th, while the boxers will also be available in-stores on April 29th. Socks will similarly be available “soon”.
Prices begin at £1.49 for a pair of socks, £4.99 for a two-pack boxers, £12.99 for the pyjamas and £14.99 for a hoodie.
Sizes will range from small to XXL. Socks will range from 2.5 to 11. As with most of Aldi’s Specialbuys, they will not be restocked one they sel