Digital artist Beeple, real name Mike Winkelmann, has risen to fame online as fans have been keen to follow his “Everydays” artwork, a project he started back in 2007.

The project consists of Beeple making and posting a piece of art every single day for thirteen years, which means the collection now contains 5000 bits of artwork.

On Thursday 11th March, a JPG file made by Beeple (his Everydays project) was sold in an online auction for $69.3 million with fees, making it the third-highest auction price achieved for a living artist

Who is Beeple?

Beeple AKA Mike Winkelmann is a digital artist who has risen to fame from his “Everydays” project, where he creates a new piece of art every single day.

Beeple has been making and posting one piece of art a day for over 13 years, as he began in 2007, which means his body of work contains more than 5000 images.

His project, Everydays, was billed at the auction house as “a unique work in the history of digital art.” The official title of the work is: “Everydays — The First 5000 Days.”

As his fame grew online, Beeple has collaborated with Louis Vuitton and pop stars like Justin Bieber and Katy Perry.

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Beeple sells NFT for $69.3 million at auction

On Thursday 11th March, a JPG file made by Beeple AKA Mike Winkelmann, was sold in an online auction for $69.3 million with fees.

The work was set to sell for less than $30 million, but with seconds remaining a last minute influx of bids resulted in a two-minute extension of the auction which pushed the final price over $60 million.

Christie’s spokesperson, Rebecca Riegelhaupt, said 33 active bidders had contested the work. The result was the third-highest auction price achieved for a living artist, after Jeff Koons and David Hockney.

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What is an NFT?

NFT stands for non-fungible tokens.

An NFT “acts as a non-duplicable digital certificate of ownership for any assigned digital asset,” as explained by Digiday.

Any digital asset, such as jpegs, gifs, videos, and tweets, can become an NFT as it is essentially a smart contract put together using open source code. Once the code is written it is “minted” (which just means made) into a token.

Once the NFT has been bought, the owner of the NFT has the digital rights to resell, distribute or license the digital asset.

An example of an NFT is the first tweet published on Twitter. Posted by Jack Dorsey in 2006 the tweet says: “just setting up my twttr.” Dorsey announced in March 2021 that he would be selling the tweet as an NFT.

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