Hasbro have announced that their beloved Mr Potato Head toy will be getting a rebrand by removing the “Mr” from the name, making the toy gender neutral.

The toy first came out in 1952 and the next year “Mrs Potato Head” was created, complete with red high heels and a handbag.

You may recognise Mr and Mrs Potato head from the Toy Story movies, where they starred alongside other toys such as Woody and Buzz Lightyear.

Hasbro announces gender neutral Mr Potato Head

Hasbro is rebranding their famous “Mr Potato Head” toy by removing the honorific “Mr” at the start of the name.

Fast Company reported that “the brand wants to stop leaning so heavily into the traditional family structure.”

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Kimberly Boyd, an SVP and GM at Hasbro who works on the Potato Head brand said:

“Culture has evolved. Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”

The history of Hasbro’s Mr Potato Head toy

Hasbro launched Mr. Potato Head in 1952 and the toy originally cost $0.98 (or $10 in today’s currency).

When the toy first launched, families had to supply their own potato for the body, and the set came with hands, feet, a body parts to customise and stick into the potato.

Mrs Potato Head was released the following year, and she came with accessories such as hair bows and red high heels. The toy became instantly popular and more than one million kits were sold in the first year.

Photo by Yvonne Hemsey/Getty Images

Where to buy Hasbro’s gender neutral Mr Potato Head

The new Potato Head toy will be released this Fall, and when the new product is out, kids will be able to create their own Potato families made up of whichever genders they choose.

The new toy will most likely be available in all toy shops which stocked the original Mr Potato Head and other Hasbro toys, as well as online sites such as Amazon.

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