Coca-Cola customers are calling for a boycott after ‘be less white’ training slides surfaced online. Here’s a look at the drama, and why people say they wont be buying the brand anymore.
Several people on Twitter have been slamming the brand for the training program posted online by a “whistleblower”. Those who feel strongly about the situation have even called for a boycott of the brand and its products in response.
People’s reactions flooded Twitter, with many voicing their opinion. At the same time, some people decided to turn the entire drama into a series of memes.
‘Be Less White’ drama explained
The training program came to light after psychologist and YouTuber Karlyn Borysenko shared pictures from the video on February 19th. The images show slides from an online LinkedIn Learning seminar reportedly sent to Coca-Cola staff on combatting racism.
It’s important to note that the slides were not made by Coca-Cola themselves, but instead were part of a course purchased by the company.
One page featured the line: “Be less white” followed by a series of advice points. “Be less arrogant, be less certain, be less defensive, be more humble, listen, believe, break with apathy, break with white solidarity.”
While other slides included facts and points on racism in the US and other Western Nations: “Research shows that by age three to four children understand that it is better to be white.”
The video has been criticised by those who feel it generalizes all white people, while the “be less white” wording has also garnered particularly negative attention. Original poster Karlyn also called out the seminar for its apparent lack of credible sources for the facts provided.
People are boycotting Coca-Cola
After the brand received a lot of backlash, they released a statement to Fox Business in response, clarifying: “Our Better Together global learning curriculum is part of a learning plan to help build an inclusive workplace. It is comprised of a number of short vignettes, each a few minutes long. The training includes access to LinkedIn Learning on a variety of topics, including on diversity, equity and inclusion.”
However, people are still unhappy with their response, and many have announced plans to boycott the brand.
At the same time, social media users made memes and running jokes on the “be less white” phrasing, taking aim at Coca-Cola’s white polar bear mascot. Even though Coco-Cola has shed light on the video, fans are disappointed and want the brand to be boycotted.