The alleged ‘Dogecoin Super Bowl commercial’ never made it to air at the 2021 Super Bowl, leaving the internet disappointed and waiting for Elon Musk to explain why. But what are the rumours behind the ad?

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The world looks forward to the annual Super Bowl for the football, the over-the-top halftime shows and the game day snacks. In January 2021, some of the internet were excited for the commercials, more specifically, the Dogecoin commercial.

The first month of the year has been a wild ride for the internet, after Reddit users inflated the stock price of GameStop. More recently, Dogecoin has been the latest target, especially since Elon Musk began tweeting about it.

He has shown so much support that Twitter was convinced he bought a prestigious ad slot in the Super Bowl.

WATCH: ‘Dogecoin Super Bowl ad’

The fan-made video was spread across Reddit and Twitter, leaving users convinced that the commercial was legitimate, likely because it says ‘official’.

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Posted before Super Bowl weekend, the 1:42 minute video features dramatic music playing against clips of the moon, with commentary by Elon Musk. The moon refers to how buyers are holding their shares until its peak. till it ‘reaches the moon’.

The ‘ad’ was never aired, probably for two reasons: firstly, the video is 1:42 minutes, which is extremely long and expensive to secure a spot in the Super Bowl. This year, 30-second spots cost a whopping $5.5 million.

Secondly, who is paying for the commercial to be aired? There is no multi-billion dollar company behind the Dogecoin movement.

The closest thing Dogecoin supporters got was the five second Reddit ad, which apparently cost them their entire marketing budget. It celebrated the huge GameStop movement and the power of the WallStreetBets community to influence the stock market.

Why does Elon Musk owe Twitter a Dogecoin ad?

To be honest, Elon never explicitly said he was going to purchase an ad slot for Dogecoin. It was all just a rumour spread by his followers on Twitter.

He has been very outspoken about his support for the cryptocurrency, with the share price increasing every time he simply tweets the word ‘Doge’, the last two weeks. The Tesla owner even hosted a meeting on Clubhouse, an audio chat app, discussing the expected rise of Dogecoin.

Elon latest video tweet was an ‘instructional video’ on the cryptocurrency, which turns out to be a meme video advocating for ‘Dogecoin to the moon’.

Twitter reacts to no Dogecoin Super Bowl ad

The hopefuls were waiting, especially after Elon’s ‘instructional video’:

Though some people knew it was never going to happen and thought the hopefuls were ridiculous for believing in it:

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