What is the meaning of ‘Mamba Forever’? January 26th marks a year since the passing of Kobe Bryant and fans have been sharing the phrase in tweets remembering him.

Kobe Bryant passed away on this day in 2020. Along with his daughter, his life tragically ended in a helicopter crash on the way to basketball training. Coach John Altobelli, wife Keri and daughter Alyssa also died in the accident along with coach Christina Mauser, Sarah Chester and daughter Payton Chester.

A year may have passed but fans are struck just as sad as the day it happened. To remember the life of the sporting legend, fans on Twitter have been sharing the phrase ‘mamba forever’ with images and memories.

What is the meaning of Mamba Forever?

The term Mamba Forever derives from the nickname Kobe Bryant awarded himself. In light of receiving off-pitch allegations—Black Mamba, which ended in all sponsors apart from Nike dropped him, he decided to create an on-pitch alter ego. The aim was to separate the on-pitch person from his off-pitch life.

In a 2014 interview with the New Yorker, he said: “The name [Kobe Bryant] just evokes such a negative emotion,” Bryant told the magazine. “I said, ‘If I create this alter ego, so now when I play this is what’s coming out of your mouth, it separates the personal stuff, right?’ You’re not watching David Banner — you’re watching the Hulk.”

The nickname Black Mamba was inspired by the 2003 film Kill Bill. Mamba was a code name for one of the assassins in the film.

Mamba then became used throughout his career and projects. Nike partnered with him to create a youth basketball league named the Mamba League which gave kids free access to basketball.  The Mamba Sports Academy came later and provides athletic training in various sports.

When he passed away, Nike released a film titled ‘Mamba Forever’ to honour his life and career.

What is the Mamba Mentality?

The nickname Mamba caught on, but what is the meaning of Mamba Mentality. Well, Kobe Bryant’s sporting dedication became recognised as ‘mamba mentality’.

Fellow played Kevin Durant explained it as: “It was just like, whatever I want to do, I’ma put my mind to it and do it. We all — no matter if you played basketball or not, if you watched and knew who Kobe Bryant was, you took that from him. His mindset, just everything about him, just touched so many people around the world.”