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West Bromwich Albion are in talks to sign long-term transfer target Haris Seferovic from Benfica, according to the Express & Star.

With funds at a premium, Sam Allardyce must feel like he is climbing Mount Everest in heelies as the Baggies hit brick wall after brick wall in their pursuit of a new number nine.

Allardyce admitted to talkSPORT (19 January, 11:00am), that the Premier League strugglers are being forced to prioritise short-term loan deals this month.

Permanent signings will only become a possibility in the summer, provided they emulate the ‘Great Escape’ of 2005.

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So, while the Express & Star reports talks are under way, it seems unlikely Benfica would let Seferovic depart without a transfer fee.

The Lisbon giants are fighting to snatch their Primeira Liga crown back from bitter rivals Porto after all and, with ten goals in all competitions, Seferovic represents their best shot at glory.

Interestingly, this isn’t the first time West Brom have tried to sign the 68-capped Switzerland international.

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In 2014, a Baggies side coached by Alan Irvine showed an interest in Seferovic, who was contracted to Real Sociedad at the time.

The 28-year-old moved to Eintracht Frankfurt later that summer before heading to Portugal three seasons later.

Never the most prolific of marksmen, Seferovic has only reached double figures in one league campaign across his entire career – his 23-goal 2018/19 campaign at Benfica.

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