TikTok just announced a new program to support Black Creators on the app. Here’s everything you need to know about ‘TikTok for Black Creatives’.

Many Black creators have often felt that TikTok doesn’t do enough to support them, feeling as though their voices are suppressed on social media.

So, in a bid to ensure that Black creators are heard, TikTok has just launched a brand new incubator program designed to support Black creators.

Let’s explore what ‘TikTok for Black Creatives’ actually is…

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What is ‘TikTok for Black Creatives’

On Wednesday (January 13th), TikTok launched a brand new initiative aimed at supporting Black creators on the app.

‘TikTok for Black Creatives’ is a three-month long program that will help 100 Black creators and music artists from around the world develop their talent and turn their love for creating content into a career.

As reported by CNN, TikTok said: “Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire others, and we’re committed to continuing to elevate and amplify their voices.”

The program will include town halls with Black entrepreneurs and celebrities, community-building forums, educational events and grants for some creators in partnership with Macro, a media company representing the voices of Black people.

So how do you become one of those 100 creators? Let’s find out.

How to apply for TikTok’s Black creator initiative

If you want to be part of ‘TikTok for Black creatives’, all you have to do is apply online.

First, you must create a video up to 60 seconds long that embodies you as a TikTok creator – it can be anything that highlights your creativity. Then, you can complete your application here.

All applications will be evaluated, and then 100 creators will be chosen to join the program. The winners will participate in six virtual mentorship sessions in late February.

When do you have to apply by?

  • January 27th, 2021.

TikTok has only given Black creators two weeks to apply for the initiative, and all applications must be received by January 27th.