It is not just Arsenal’s current forwards who are struggling for form.
It seems that the Emirates curse has also afflicted those who dared to be linked with a move to the Premier League’s perennial underachievers during the longest summer transfer window in living memory.
Nabil Fekir has shimmered only sporadically at Manuel Pellegrini’s expensively-assembled but eternally underwhelming Real Betis, Orkun Kokcu has come in for serious criticism at Feyenoord while Philippe Coutinho’s Barcelona reboot never looked like getting off the ground.
Things aren’t exactly going to plan for Mounir Chouiar too.
L’Equipe reported in September that Arsenal, Leeds and Wolves were all keen on an £18 million-rated winger with a skip in his step and an eye for goal.
Three months on, it is hard to imagine anyone investing nearly £20 million in the former France U19 international now.
Chouiar was left out of a Ligue 1 defeat to Lens in November due to his poor time-keeping and, if that was supposed to act as a reality check, it seems the youngster is yet to heed the warning.
“(His) talent is to make the difference, to score goals,” said Dijon coach David Linares after Chouiar was hauled off an hour into a 1-0 loss to Monaco (L’Equipe).
“Today, he was not at the level we expect. We are not going to wait for a player to wake up and make a difference.
“His performance is not satisfactory.”
While a 2-1 defeat to Everton on Saturday maintained Arsenal’s worst start to a season in nearly 40 years, spare a thought for Dijon.
Bottom of the Ligue 1 table, with just one win in 12 games, the relegation-threatened club really needed their most gifted player to step up to the plate.
But as long as Chouiar fails to cut the mustard at Dijon, Arsenal will be looking elsewhere for a forward capable of sprucing up Mikel Arteta’s misfiring attack.