The latest installment of Assassin’s Creed has immersed players in an epic simulation of dark age Viking life.

There’s a seemingly infinite amount of terrain to explore, quess to complete, and NPCs to fall in love with. Early on in the game, Eivor will meet Bjorn and his white bear, Njal. It’s here that Bjorn proves to be a little more aware of meme culture than he lets on.

Did he just?

The first leg of the quest-line has Eivor taking Njal on a fishing expedition (which may be the hardest part of the entire quest). Eivor will return to find Bjorn surrounded by Saxons and will have to rescue him. Eivor learns that the big man probably didn’t need any saving, but’s he’s grateful Eivor was there anyway.

It’s here that Bjorn will tell Eivor about the demise of his wife. We won’t spoil the story, but suffice to say it’s enough for Bjorn to flash one of the most popular memes of all time. You can be the judge as to whether or not Ubisoft had Arthur’s fist in mind, perhaps an animator thought they could sneak it by the editors.

When did the Arthur meme start?

Originating in the summer of 2016, the ‘Arthur Fist’ came to light when Twitter user AlmostTJ shed some light on Arthur’s ominous clench.

Readers are one google search away from discovering the infinite library of memes associated with this one screenshot. The meme is so popular that it found its way into the latest installment of Assassin’s Creed.

Are there more memes hidden in the game?

Possibly. A sharp eye was able to catch this one, but there’s no telling how many different pop culture references are scattered throughout the modern meme-age gaming industry. This one was almost too obvious not to notice, but we’re sure there are plenty more where it came from.

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