After buying Taylor Swift’s music in 2019, Scooter Braun has just sold them. But how much did he purchase them for?
In a lengthy Twitter post, Taylor Swift just revealed that Scooter Braun has recently sold her masters without her knowledge.
The singer also called out the record executive, claiming that he wanted her to sign a non-disclosure agreement to “never say another word about Scooter Braun unless it was positive”, a deal that she refused.
This comes after Scooter bought the rights to her music last year, and here’s exactly how much he paid for it.
How much did Scooter Braun pay for Taylor Swift’s masters?
- $330 million.
In June 2019, Scooter Braun’s company Ithaca Holdings LLC purchased Nashville-based record label Big Machine which was founded by Scott Borchetta in 2005.
Big Machine signed Taylor Swift when she was a teenager and produced her first six albums. So, when Scooter Braun bought the company, he acquired the masters to all of her music.
In April 2020, Taylor Swift said in an Instagram post: “It looks to me like Scooter Braun and his financial backers, 23 Capital, Alex Soros and the Soros family and The Carlyle Group have seen the latest balance sheets and realized that paying $330 MILLION for my music wasn’t exactly a wise choice and they need money.”
Therefore according to Taylor, Scooter bought her music for $330 million.
Scooter Braun sells Taylor Swift’s masters
Seventeen months after he purchased them, it’s just been revealed that Scooter Braun has sold the rights to Taylor Swift’s first six albums.
The deal is thought to be worth over $300 million, and in a Twitter post she revealed that the new owners of her music are a company called Shamrock Holdings.
“A few weeks ago my team received a letter from a private equity company called Shamrock Holdings, letting us know that they had bought 100% of my music, videos and album art from Scooter Braun,” she said.
Taylor said this is the “second time my music has been sold without my knowledge” and revealed that Scooter Braun will still “continue to profit” from the deal.
Taylor is re-recording her old music
In the same Twitter post, Taylor also revealed that she is starting to re-record all of her old music.
She said: “I have recently begun re-recording all my older music and it has already proven to be both exciting and creatively fulfilling. I have plenty of surprised in store.”
Despite no longer owning the masters to her music, Taylor does still have publishing rights.