If you’re a makeup fanatic then this TikTok trend will be right up your street – here’s NYX’s Dollhouse Challenge explained.

Sponsored TikTok challenges are getting more and more popular, as companies weigh in on the popularity of the app to increase their profits. Recently, there’s been JLo’s Pa Ti Challenge and Netflix’s Umbrella Academy Challenge to name a few.

Now there’s another one that’s becoming really popular on the app, and this one is sponsored by makeup brand NYX. Here’s how you can get involved in the #dollhousechallenge.

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What is the TikTok Dollhouse Challenge?

Over the past week, a new challenge has been going viral on TikTok called the Dollhouse Challenge, and this one’s Halloween inspired.

To take part in this challenge, all you need to do is use your best makeup skills to turn yourself into a doll. With Halloween just around the corner, this is the perfect opportunity to practice your look, and take part in a fun TikTok challenge at the same time.

The hashtag #dollhousechallenge has already been used 650,000 times on TikTok, and it’s certainly one of October’s most popular trends.

The Dollhouse Challenge is sponsored by NYX

Most TikTok challenges are created by normal users across the world, and they are then turned into viral trends when others decide to copy them. However, a new type of sponsored challenge has recently emerged on the app that sees companies creating challenges themselves.

The Dollhouse Challenge was created and sponsored by NYX Professional Makeup, an American cosmetics company founded in Los Angeles in 1999 that is a subsidiary of L’Oréal.

NYX created the Dollhouse Challenge to advertise their new Matte Setting Spray and Halloween collection The Haunted Dollhouse. On TikTok, they wrote a brief for the challenge, telling users to: “Spray on your Matte Setting Spray and bring your doll look to life in our #DOLLHOUSECHALLENGE.”

Watch people’s incredible makeup skills

The Dollhouse Challenge showcases some incredible talent, as TikTok users show off their makeup skills. Here are some of the best #dollhousechallenge videos.

  • Anne Marie.
@annemarie

#AD Halloween season is officially here with @nyxcosmetics_uk #dollhousechallenge @monaleannemakeup

♬ Dollhouse – Melanie Martinez
  • Danny Defreitas.
@dannydefreitas

Living my Broken Doll Fantasy using @nyxcosmetics_uk Matte Finish Setting Spray #DollHouseChallenge AD

♬ Dollhouse – Melanie Martinez
  • Nikki’s Secret.
@nikkissecretxx

What shall we call her?👀‘‘Tis Spooky Szn👻🎃 @nyxcosmetics_uk Inspired by Sgaire Wood 🕷#AD #DollHouseChallenge

♬ Dollhouse – Melanie Martinez
  • Abby Roberts.
@abbyrartistry

i see things that nobody else sees, ft @nyxcosmetics_uk Matte Setting Spray #DOLLHOUSECHALLENGE #ad

♬ Dollhouse – Melanie Martinez

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