Some social media users have been left baffled over Joe Biden’s logo and the meaning of the 3 red lines/banners in it.

Since the US presidential election is in just a few weeks, people regularly take to social media to offer their thoughts and comments.

Political topics are currently in the media spotlight while the two presidential candidates continue with their debates and campaign trails.

In the case of Joe Biden, some people have shared their thoughts about his logo and the 3 red banners in it.

Photo by Sean Rayford/Getty Images

Joe Biden’s logo

The most obvious answer to this is that the meaning of the three red lines is the letter ‘E’ in Biden’s name.

The Democratic presidential candidate unveiled his logo when a video, website and merchandise were revealed during his campaign launch in 2019.

Biden’s logo uses the distinctive colours of the American flag – blue, white and red.

Many people found similarities with Obama’s logo which he used for his presidential campaign a few years ago.

Joe Biden’s logo explained

The design of Biden’s logo comes from the San Francisco-based creative agency Mekanism which is fronted by designer and art director Aimee Brodbeck.

The company previously explained that the logo, which they call “approachable and strong”, resembles the American flag and Obama’s old logo.

On their website, Mekanism said:

“By incorporating nods to the American flag, this logo is a representation of Biden’s investment in America. The 3 stripes represent the branches of government and the strength of unity with Biden.

“The logo also nods to the familiarity of the Obama ‘O’ where 3 stripes are seen.”

Why are Twitter users baffled?

A number of Twitter users have been left baffled following claims that the three stripes in Biden’s logo allegedly resemble an ideological Chinese slogan from the late 1950s.

However, as explained above by the marketing agency Mekanism, Biden’s logo was inspired by the US flag and by the lines in Obama’s ‘O’ logo.

This is not the first time speculations about Biden’s logo have gone viral as many social media users have kept sharing their thoughts since the design was first introduced in 2019.

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