Hulu’s latest fantasy-horror series ‘Helstrom’ premieres around the world this week, but fans are curious as to what link the show has with the MCU.

With its dark and twisted fantasy horror themes, along with a fantastic cast of actors, Helstrom is arguably one of the most highly-anticipated new series of the fall.

However, there has been a lot of discussion around the upcoming series concerning the Marvel Cinematic Universe, the current heavyweight of the movie and television industry.

Helstrom premieres this week on the Hulu streaming service, but what is the link between the fantasy-horror series and the MCU?

Is Helstrom part of the MCU?

  • Yes, Hulu’s Helstrom is a standalone title within the Marvel Cinematic Universe, but is separate to the main Avengers-Thanos timeline.

There are several characters in Helstrom who are part of the original Marvel comic book universe – Daimon Helstrom, for example, first appeared in the first issue of Ghost Rider in 1973.

However, it was announced in 2019 that the Helstrom television series would not directly cross over into other Marvel series or films, making it a standalone title in the MCU.

Elizabeth Marvel (yes, that’s is her real name), who plays Victoria Helstrom, spoke to ComicBook about how fans of the Marvel Cinematic Universe should endorse the Hulu series anyway.

“They’ll be encouraged to open new doors and to whole different wings of this giant building of Marvel that they’ve never been in before… And now we’re saying, ‘Come over here with us to this whole new section,’ and I think it’ll be a great pleasure for people to do that.” – Elizabeth Marvel, via ComicBook.

The actress would then compare Helstrom to fellow MCU spin-off series Daredevil, saying that the series may not be “scarier than a lot of the territory explored in, you know, something like Daredevil” but that “It’s a different kind of story, a different kind of fear, a different kind of playing out of similar elements.”

Whilst there is no official confirmation that the series will either mention The Avengers or Thanos directly, Marvel loves placing easter eggs within the backdrop of their projects – so keep an eye out for some subtle references in season 1.

Why doesn’t Helstrom have the Marvel logo?

Whilst Helstrom is indeed part of the wider Marvel Cinematic Universe, fans will have noticed from the trailers that one distinct logo, arguably the most distinct logo in the entire film industry, is missing from opening credits…’MARVEL’.

The Marvel logo is an iconic piece of branding and features in every single MCU-associated project but is distinctively lacking from Helstrom. ScreenRant believes that this is because “Marvel do not want Helstrom to be associated with them, it’s not on-brand.”

This may be due to the recent changes that have occurred at Marvel Studios since Helstrom was first ordered by Hulu in early 2019. Kevin Feige was appointed Chief Creative Officer of Marvel Entertainment later that same year, with many other live-action projects becoming Disney Plus exclusives, such as the Wandavision and The Falcon and The Winter Soldier.

However, it is worth remembering that Hulu is owned by Disney. So perhaps Helstrom will become more of a ‘distant relative’, rather than a direct family member to The Avengers.

Helstrom arrives on Hulu on Friday, October 16th, 2020.

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