The government has come under fire online after a new advert for jobs in cyber security featuring a ballerina was created.

The advert is attributed to a programme led by the National Cyber Security Centre and to HM Government.

The bottom text in the advert reads “Rethink, Reskill, Reboot” which has faced criticism from celebrities and some government ministers.

The advert has since been taken down.

Who is Fatima?

Ciaran Jenkins, a Channel 4 news correspondent shared the original picture of Fatima, and wrote:

“For those worried about Fatima she’s almost certainly not called Fatima and almost certainly will never work in cyber. The image is from a US photographer based in Atlanta, Georgia.”

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The original photograph is by Atlanta photographer, Krys Alex, who uploaded the photograph to their Instagram page several years ago.

The original picture features two ballerinas and is captioned: “Whatever you are, own it.”

The real Fatima allegedly did not give permission for advert

Underneath the original picture, one Instagram user wrote: “This pic is causing some controversy in the UK at the moment.”

Krys Alex, the photographer replied saying that they were “just learning about this” and when asked if they had given permission for the photo to be used they responded:

“Not at all!”

Twitter debate launched over Fatima advert

Oliver Dowden, the Culture secretary tweeted his distaste over the advert:

Author and journalist Caitlin Moran weighed in on the conversation surrounding the advert:

Here’s what others had to say:

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