Now that stores are back open again, excited shoppers have flocked to their local town centre or shopping mall to get in some retail therapy.

For stores like Primark, which don’t have an online shopping service, having customers in store is important.

With summer in full swing, Primark has once again come through with a gorgeous summer collection, including some must-have dresses.

One dress in particular, fans have gone mad for after Primark posted a photo of it on their Instagram.

Read on to find out more!

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Fans go mad for new Primark dress

It all started when Primark posted a picture of a new dress on their Insatgram. The photo was captioned: “Sun’s out, fave floral dress out 😍 #Primark #ootd.”

In the picture, there is a floral dress, with puff sleeves, in vibrant colours like red, pink and blue. Next to the dress is a pair of white leather heels, showing followers how they can style up the dress.

Fans went crazy for the dress and the comment section is jam packed with compliments. One follower wrote: “My favourite Primark dress in a long time! It’s beautiful 🌺🌸😍 xx”

Another stated: “@primark I got this yesterday! Wore it last night & today 🤗.”

The Primark twitter account responded to a fan complimenting the dress, and said: “Don’t get us started on it, Vanessa. It’s the length, the fit, the pattern… Everything about this dress just gets us.”

Here’s how you can buy the dress

Primark unfortunately does not provide an online shopping service, which means anything you want to purchase from Primark, you have to go into store.

The dress is out now, and available at your local Primark!

All Primark stores in the UK have now been reopened, and Primark have strict safety procedures in place. They said on their website:

“Nothing matters more to us than the health and wellbeing of our employees and customers.”

“We are closely following all safety advice from government, treating this guidance as the minimum standard, and will put rigorous health and safety measures in place in all stores ahead of reopening.”

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