A new TikTok challenge is going viral, and this one’s in partnership with a really big TV show – The Umbrella Academy!
When Netflix released the first series of The Umbrella Academy back in February 2019, it was a huge hit around the world, and Netflix were quick to renew it for Season 2.
After a whole year and a half of waiting, the next season is finally here, and everyone is raving about it on social media. So much so that it’s even had its own TikTok challenge made about it!
What is The Umbrella Academy on Netflix?
The Umbrella Academy is an American superhero TV series released on Netflix in February 2019 and based on the comic book series of the same name.
It follows the story of a dysfunctional family of adopted sailing superheroes who reunite to solve the mystery of their father’s death.
After the first series gained such positive reviews, it was renewed for a second series which has just been released on Netflix in July 2020.
What is the Umbrella Challenge on TikTok?
In collaboration with the release of Season 2 of The Umbrella Academy, TikTok have made a viral challenge that relates to the show.
The TikTok Umbrella Challenge follows the same concept as the Wipe It Down Challenge, but this time with an umbrella.
It involves holding an umbrella, opening it up, and then when you close it again your clothes and whole appearance have changed.
The TikTok Challenge is sponsored by Netflix
In partnership with TikTok, a new range of challenges are becoming popular that are actually sponsored by TV channels.
First there was the Legendary Challenge, inspired and sponsored by HBO Max’s new reality dance show Legendary. And now, The Umbrella Challenge is being sponsored by Netflix.
On the #UmbrellaChallenge hashtag, it says: “Crank up ‘Here Comes The End’, grab your umbrella and do the #UmbrellaChallenge to show off your super style.”
Netflix is using the TikTok challenge as a way of promoting the release of Series 2 of The Umbrella Academy.