Thousands of women have shared black and white selfies on Instagram this week, and here is how is the story of Pinar Gultekin linked to the trend.

As well as posting an image, the hashtag “challenge accepted” has been written in the caption or on the picture.

Many famous stars have joined in but to begin with the movement came from activists trying to raise awareness about femicide in Turkey.

Pinar Gultekin / Rudaw English

Who is Pinar Gultekin? What happened to her?

  • Pinar Gultekin was an economics graduate who was allegedly killed by her boyfriend in Turkey.

The 27-year-old Kurdish student was reported missing on July 16th and found dead in a forest in Muğla five days later, according to The Sun.

She was allegedly beaten and strangled to death before being burned in a garbage bin which was covered in concrete, reports The Guardian.

The same publication reports that Pinar’s 32-year-old former boyfriend Cemal Metin Avci has been arrested on murder charges.

Pinar’s parents told Turkish broadcaster Rudaw English that their daughter was the only one of their five children who was literate.

They added that the Mugla Sitki Kidman University graduate had wanted to be a governor or mayor.

What is the black and white Instagram challenge?

After Pinar’s death, women activists in Turkey started posting black and white pictures of themselves on Instagram.

Journalist Rae Alexandra explained the women took to social media to raise awareness about femicide in Turkey.

She told KCRW News: ‘The reason those photos were in black and white was symbolic of seeing murdered women in newspapers every day.”

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The snaps were accompanied by #womensupportingwomen and they would write “challenge accepted” in the caption.

However, within days the hashtag was flooded with millions of uploads by others around the world, not all-knowing the true meaning of the cause.

Several famous women have joined in on the challenge including Vanessa Bryant, Kerry Washington, and Eva Longoria.

What has happened since Pinar’s death?

There have been numerous protests following the student’s death. Activists are now demanding change and more help for women in Turkey.

The issue of violence against women is a major concern in the country, with a 2009 study finding 42% of Turkish women aged 15–60 had suffered some physical or sexual violence by their husbands or partners.

Photo by ADEM ALTAN/AFP via Getty Images

Those who shared black and white selfies on Instagram have also taken steps to clarify why they posted.

Despite the selfies meaning becoming conflated, many journalists agree that Turkish women being listened too is the most important thing.

Writer Alexandra added that so long as this happens it doesn’t matter so much where the trend came from, reports KCRW News.