The biggest viral trend of this month is without a doubt the Black and White Photo Challenge on Instagram – but do you actually know why the trend was started?

Over the past week, a new trend has been going crazy on Instagram that sees users posting a black and white photo of themself alongside the caption #ChallengeAccepted.

The challenge is all about female empowerment and women supporting women on social media. But did you know it actually started for a very specific reason?

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The original meaning of the challenge has been lost

As the #ChallengeAccepted trend has got bigger on social media, the original meaning has actually been completely lost. It’s become a celebration of women in America and the western world, yet this is not where it began.

The general theme is the same, relating to women empowerment, however it actually started in a very specific place for a very specific reason.

So it’s now time to uncover the real origin of the challenge and bring change for a certain group of women.

It’s a Turkish women’s rights movement

The challenge began in Turkey, where a women’s rights campaign began as a way of rebelling against the huge violence women many Turkish face.

Protests in Turkey broke out after a 27-year-old woman called Pınar Gültekin was strangled, burned and murdered by her ex-boyfriend in the Mugla province last week.

Femicide is a huge issue in Turkey, with 474 women murdered in 2019 – the highest figures in a whole decade. And due to the coronavirus, 2020 figures are expected to be even worse.

Therefore, women in Turkey are said to have began the Black And White Photo Challenge in order to raise awareness of the struggles Turkish women face, a meaning that has been entirely lost on social media.

Bring back the original meaning of #ChallengeAccepted

Many people on social media are fighting for people to remember the original meaning of the challenge when posting their black and white photos onto social media.

One Twitter user said: “Absolutely love all your posts, just wanted to draw your attention to the origins of the “challenge accepted” posts. It began to spread awareness in Turkey as they grieve the deaths of several women who are victims of Femicide. #istanbulsözleşmesiyaşatır.”

The hashtags #kadınaşiddetehayır and #istanbulsözleşmesiyaşatır were used by Turkish women as part of the challenge, but as it became more Americanised, the original hashtags were dropped.

They are said to roughly translate as #SayNoToViolenceAgainstWomen and #EnforceTheIstanbulConvention, and people are being urged to use these hashtags as part of the challenge.

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