Jammie Dodgers are officially rejoining the ranks of vegan treats such as the Oreo.
The day has finally come for vegans where they will no longer have to bake their own vegan alternatives for Jammie Dodgers: they have changed the recipe!
Many vegans across the UK were frustrated when a previous recipe change added dairy to the tasty jam-filled snack. Jammie Dodgers used to be 100% plant-based but this recipe change made them no longer suitable for vegans. Now, they’ve reversed the recipe and everyone can enjoy them once more.
So, with the news breaking that Jammie Dodgers have returned to their former plant-based state, find out when the new treats will be on shelves. Plus where to buy the jammy snack.
Jammie Dodgers are officially vegan
Kate Needham, the Marketing Director at Burtons Biscuits who create Jammie Dodgers, released a statement to Vegan Food & Living.
The Marketing Director explained:
“We have listened to our biscuit fans and are pleased to announce that we’ve moved once again to a dairy-free recipe. Family fun is at the Jammie heart of our brand, so it’s important to us that the whole family – and families of all lifestyles – can share a pack. Thanks to the new recipe, we’re happy that will now be more possible.”
Kate continued to hint at more surprises from the brand:
“But that’s not all, with our household classic seeing a surge in popularity, you can expect to see lots more fun and mischief coming from the UK’s favourite Jammie biscuit brand going forwards! It’s an exciting time to be a Jammie Dodger fan.”
Where can you buy vegan Jammie Dodgers?
Vegan Jammie Dodgers will hit the selves of UK supermarkets from the week commencing July 13th, 2020.
They will have a recognisable darker packaging so you will note the change in recipe. The new Jammie Dodgers will also include the phrase “No nasty stuff! We’re Jammie enough!” on the packaging.
Reactions to the vegan Jammie Dodgers
If one thing is clear from the reactions to the new plant-based Jammie Dodger recipe, it’s that vegans have seriously been missing the snack.
One Twitter user wrote: “Jammie Dodgers are vegan again. Have a blessed day.”
Another took their excitement to a higher level, tweeting: “Jammie Dodgers just became vegan again IM SCREAMING”
One final Jammie Dodger fan showed the power of the jam-filled snack: “Omfg jammie dodgers will be vegan again from July 13th my depression is cured”
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