The Cinderella challenge is one of TikTok’s most famous and probably most problematic compilations, with over 85 million views.
The Cinderella challenge was inspired by the Bibbidi Bobbidi Boo song, sung by Cinderella’s fairy godmother in the 1950 Disney Cinderella movie.
The fairy sings this as she uses her magic powers to transform Cinderella’s old baggy clothes into a beautiful outfit and her pumpkin and mice into a coach and horses so that she can attend the royal ball.
The challenge starts with the Bibbidi Bobbidi Boo song, usually showing people in pijamas or sweats, without make up, lazy and almost sad.
With a quick jump, the music changes to a hip hop song and the person has a -so called- glow up makeover; girls now wear tight dresses and have full makeup on, while boys are dressed in formal shirts.
In the beginning, the Cinderella challenge was fun until it became problematic and dangerous for the TikTok community.
What was the problem with the Cinderella challenge?
TikTok has been blamed for many toxic challenges, concerning body shaming and more, and the Cinderella challenge is one of them.
This issue could be less problematic for another social media platform, but given that TikTok has a teenager fan base, it becomes dangerous.
The Cinderella challenge became a measurement of whether somebody fits the beauty standards that the world has for both men and women.
Moreover, the challenge expanded from a clothing/makeup makeover to a weight makeover called the “Cinderella weight”.
The “Cinderella weight” is calculated by using a BMI of 18. Firstly, you count your height in metres, then you square it and multiply that number by 18. The number that will result, is the “Cinderella weight” in kilograms and the aim is to achieve that “Cinderella weight”.
An indication of how problematic this challenge is that the BMI doesn’t measure health and the fact that a BMI of 18 is classified as “underweight”.
The challenge mostly triggered young girls by promoting stereotypical hyper-sexualised women; women who should be happy only when they achieve a slim figure that society, and now TikTok, has set as their goal.