Following the news that the Dixie Chicks have removed the word ‘Dixie’ from their name, supermarket chain Winn Dixie is the latest one to consider a name change.
The Black Lives Matter movement has let to a global network of supporters for equal human rights and social justice.
Fashion and beauty brands are finally taking into account the importance of diversity, while TV series such as Brooklyn Nine-Nine has scrapped entire episodes to address the movement in a better way.
The supermarket brand Winn Dixie is now considering a name change after the band Dixie Chicks removed the d-word from their name.
So, how did the chain get its current name? Here’s what we found.
Why is the word Dixie offensive?
Dixie is a term that refers to southern states during the US Civil War era.
In a story for Variety, Jeremy Helligar explained: “Dixie, for the record, is the epitome of white America, a celebration of a Southern tradition that is indivisible from Black slaves and those grand plantations where they were forced to toil for free.”
Winn Dixie’s name origin
William Davis set up Winn Dixie which branched out in Florida and later in Jacksonville.
After William’s death, his sons grew the supermarket chain further and the company operated shops under the names ‘Lovett’, ‘Table Supply’, ‘Piggly Wiggly’ and others.
According to jaxhistory.org, the ‘Dixie’ word was added after the chain acquired 117 Dixie Home stores in the mid-1950s.
Dixie Home bosses reportedly insisted the company to keep the d-word as part of their brand name.
Winn Dixie thinks name change
TMZ has reported that the supermarket chain is considering a name change.
A Winn Dixie representative told the publication: “At Southeastern Grocers, we are committed to cultivating an inclusive culture and community that promotes belonging, inclusion and diversity. As such, we stand against racism and support the Black Lives Matter movement across our country.”
“While our Winn-Dixie banner has proudly served our communities for nearly 100 years, many things have changed during that time, and we have always been and will continue to be responsive to the needs and concerns expressed by the communities we serve.”