Some are wondering what the Coco Pops monkey’s name is after debate swirls online over racism insinuations. Let’s look into it.

Recently, we’ve witnessed a powerful emphasis on tackling racism in the media.

In the wake of George Floyd’s tragic death, many have signed petitions, donated to causes and protested against racism, striving for imperative change.

The removal of statues has proven somewhat divisive, but besides that, there have been some debates of racism that have warranted laughter from some.

Former Royal Marine Ben McBean argued recently on Good Morning Britain: “I’m trying to fight real racist human beings who are going to cause me and my family harm and change my son’s future … and you’ve got people fighting to get the monkey taken off Coco Pops cereal for God’s sake.”

Yes, as highlighted by The Independent, former Labour MP Fiona Onasanya has argued that Kellogg should explain why Coco Pops is represented by a monkey while Rice Krispies features “three white boys”.

She confirmed she has emailed the company.

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images

What is the Coco Pops monkey’s name?

  • The Coco Pops monkey is called Coco.

Makes sense!

Exploring the history, the cereal – under the name Cocoa Krispies – appeared in the US back in 1958 with a monkey named Jose as its mascot.

However, Jose was replaced by Coco the Elephant in 1960 after complaints of ethnic stereotyping, so this isn’t the first time one of the mascots has been under fire from the public.

Subsequently, the cereal was represented by the likes of Snagglepuss, Ogg the Caveman, Tusk the Elephant and then Snap, Crackle and Pop in 1982. Then, in 1991, Coco the Monkey became mascot until Snap, Crackle and Pop returned in 2001.

UK: Coco Pops mascot through the years

On the other hand, Coco Pops surfaced in the UK in 1961, boasting the mascot Mr. Jinks and then Sweep, a character from The Sooty Show.

1963 saw the introduction of Coco the Monkey, who of course, remains the mascot in the UK to this day.

The character has undergone a number of design changes over the years and the mascot’s prevalence on the box has changed from time to time. In 2011, there was more of an emphasis on Coco and other characters – Croc etc. – in the marketing.

Kellogg’s respond to controversy

As noted by The Mirror, a Kellogg’s spokesperson has responded to the assertions:

“It’s important that we are all talking more about how we can build racial equality. Kellogg stands in support of the black community. We do not tolerate discrimination and believe that people of all races, genders, backgrounds, sexual orientation, religions, capabilities and beliefs should be treated with the utmost dignity and respect.”

They also address that the mascot appears on both the white and milk chocolate variations of the product, including: “As part of our ambition to bring fun to the breakfast table, we have a range of characters that we show on our cereal boxes, including tigers, giraffes, crocodiles, elves and a narwhal.”

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