On May 25th, the video of George Floyd’s death at the hands of a police officer went viral. Since then, the entire world has been protesting against police brutality and racism, both online and in the streets.

Protests have been taking place around the world, and the internet has been filled with information about anti-racism and the Black Lives Matter movement.

Tuesday, June 2nd, marked Blackout Tuesday, a day where Instagram was filled with black squares in support of Black Lives Matter.

And it hasn’t stopped there, as a new Instagram ‘challenge’ has been created, aimed at building-up and bosting self-esteem for black men during the time of trauma. The ‘I am a Black Man’ challenge is making its way through the internet, so read on to find out more.

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What is the I am a Black Man Challenge on Instagram?

The challenge involves black men uploading a picture of themselves and tagging their friends who are also black men, who then in turn post a picture of themselves and copy and paste the same caption.

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The caption reads:

“I am a black man… I build… I don’t tear down other black men!… I have felt the pain of being torn down and I have decided I will be deliberate about building others! If I didn’t tag you, please don’t be offended. I tried to pick people I thought would do this challenge!! All too often, we men find it easier to criticize each other instead of building each other up. With all the negativity going around let’s do something positive!! Upload one picture of yourself… only you. Then tag as many brothers to do the same. Let’s build each other up, instead of tearing ourselves down.”

The aim of the challenge is for black men to build each other up and support one another across the internet.

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What else can I do to support the cause?

While an Instagram post is great for raising awareness, there are other steps you can take afterwards to support the cause and make a difference.

Here are a list of places you can donate to:

UK based organisations:

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