The popular trend has proven divisive but is Blackout Tuesday every Tuesday? How long does it last? Let’s take a look.

The death of George Floyd shook the world and since then we’ve seen a series of riots and protests across the globe.

Many have shown their support for the Black Lives Matter movement, whether through signing petitions, donations, or indeed, participating in Blackout Tuesday.

On Tuesday, June 2nd 2020, many shared a black square on their social media accounts, with the trend becoming particularly prevalent on Instagram.

As highlighted by Insider, it was supposed to be a day of silence on social media in efforts to show solidarity for the aforementioned movement.

It started with record labels, musicians etc. raising awareness about the initiative, promoting “a day to disconnect from work and reconnect with our community”. However, it was surprising to see what it morphed into, as it would appear the original intention was to go inactive on social media rather than posting a black square.

Streaming services like Apple Music took a different approach and showcased a playlist celebrating black artists, but can we expect these trends and decisions to recur?

Photo by Yasin Ozturk/Anadolu Agency via Getty Images

Is Blackout Tuesday every Tuesday? How long is Blackout Tuesday?

Right now, there is no reason to believe that Blackout Tuesday will continue weekly.

It was specified by many of the artists and platforms highlighting the initiative that it would take place on Tuesday, June 2nd.

If intentions were for a weekly event, then it’s highly likely that a specific date wouldn’t have been given; platforms would have outlined that Blackout Tuesday would be a weekly thing instead.

Taking this into account, Blackout Tuesday lasted 24 hours on June 2nd and will not take place weekly.

On the other hand, we could see a wealth of people decide to participate in the blackout once again. People can continue it if they wish.

It remains to be seen, but judging from the controversy, it’s more unlikely…

Backlash explained

Although lots of people participated, there were equally many who criticised the trend.

The big issue stemmed from the #blacklivesmatter hashtag. The majority of those sharing black squares on their feed were including the hashtag, meaning that when people searched it in hopes of finding information, they were instead met with a vast sea of blacked-out posts.

This led to many urging people to remove the hashtag, but of course, there were a huge amount of posts including it.

As a result, those sharing about petitions and donation pages were somewhat drowned out.

Additionally, lots argued that silence is the last thing the movement needs at this time.

Taking all of this into account, we imagine those who attempt to continue the trend weekly will be actively discouraged by a wealth of detractors and scpetics.

In other news, Apple Music praised for Blackout Tuesday actions.