Virgil Abloh has been given a new nickname after one of his posts went viral online.

The 39-year-old, who is famous in the fashion world, has been under fire after posting a screenshot of a donation to a George Floyd fund that fans claimed was too small.

He has since posted a formal apology onto his Instagram and Twitter accounts, but social media users are still sticking with the nickname!

Photo by Kristy Sparow/Getty Images

Who is Virgil Abloh?

Virgil is an American fashion designer, entrepreneur, artist and DJ.

the 39-year-old from Illinois is the chief executive of popular high-end fashion brand Off-White as well as being the artistic director of Louis Vuitton menswear.

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Why has he gone viral online?

Virgil posted a screenshot onto his Instagram story yesterday claiming that he was “crazy inspired” and wanted to donate money for “kids in the streets that need a bail funds fo George Floyd protests”. The photo then shows that he had donated $50 to the cause.

He was then widely criticised online as many claim that as the chief executive of Off-White he has far more money to spare than that, and could donate a lot more than $50.

He’s been given the nickname Virgil ‘Cheap Ass’ Abloh

Social media users have nicknamed him Virgil ‘Cheap Ass’ Abloh after claiming his donation was too small.

One Twitter user wrote: “Imma give you the benefit of the doubt and hope that you didnt know virgil “cheap ass” abloh donated 50 dollars. The man is a successful business man with a net worth of around 3 million, and he donated ’50’ dollars… you couldn’t buy his off white socks with that money. Ffs.”

Somebody even temporarily changed his official name on Wikipedia!

Virgil apologised on his Instagram

Virgil took to his Instagram account on Monday to make a formal apology. It is a seven-page post that had been written on his notes.

He talks about his life and experience as a black man, and then says that he wants to apologise. He says that he joined a “social media chain of friends who were matching $50 donations”.

He then later claims that he has donated “$20,500 in total” and will continue to donate more as well as celebrating racial issues within his work in the fashion industry.

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