Massive protests have continued over the last weekend following George Floyd’s death. So, what is Blackout Tuesday for?

Last week, people have taken to the streets to protest after the death of 46-year-old George Floyd and raise awareness for the global network Black Lives Matter.

George died in Minneapolis after a police officer knelt on his neck which led to massive protests and riots in different states across the US.

The latest movement in solidarity of George is the Blackout Tuesday which will take place on June 2nd. So, here’s the social media campaign explained.

Photo by Chen Mengtong/China News Service via Getty Images

What is Blackout Tuesday?

A number of music labels, celebrities and music stars plan to do a social media blackout on Tuesday, June 2nd.

The campaign comes as a response to the death of George Floyd which aims to prevent racism and violence against black communities.

A message on social media is circulating which invites people to take part in the movement.

The message says:

“Due to recent events please join us as we take an urgent step of action to provoke accountability and change. As gatekeepers of the culture, it’s our responsibility to not only come together to celebrate the wins, but also hold each other up during a loss.”

It adds: “Join us on Tuesday, June 2 as a day to disconnect from work and reconnect with our community.”

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Blackout Tuesday: The show must be paused

The social media movement comes under the hashtag #theshowmustbepaused.

There were just a few posts with that hashtag earlier this week, but #theshowmustbepaused has more than 250,000 posts at the time of publication (Tuesday, June 2nd).

The initiative’s aim is to make people pause for a day and reconnect with their local communities while it spreads the important message about racial discrimination and social injustice.

Several music labels will be taking part in Blackout Tuesday, including Columbia Records, Universal Music Group, Warner Music and Sony Music.

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Celebs and businesses take part too

The movement has gained a lot of followers and popularity on Instagram.

Celebrities, social media influencers, small businesses and companies have also taken part in the challenge to disconnect from social media and raise awareness about social justice and humans rights.

There is also an Instagram account under the handle @theshowmustbepaused and a website that explains the long-term goals of the movement.

A message on the website says:

“This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of auction will be announced.”

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