Netflix’s Formula 1: Drive to Survive lifted the lid on Rich Energy’s controversial CEO, William Storey and now the businessman has launched a bid for Sunderland AFC.
Formula 1 is a hugely exclusive sport. While sports like football feature thousands of players across multiple divisions, F1 sees just 20 drivers competing to be the best.
Due to its exclusivity, fans are rarely able to delve into the inner-working of the sport and see what makes all of the teams and drivers tick.
That was until Netflix came along with its Drive to Survive series which has proved to be immensely popular since the first season arrived in March 2019.
Now, in February 2020, season 2 has finally arrived and lifts the lid on much of the 2019 season, including the highs and lows on-track as well as off-track.
Haas F1 Team’s 2019 sponsor
After finishing in an impressive 5th place in the 2018 constructors championship, 2019 – the subject of Drive to Survive season 2 – promised big things for Haas.
Episode 2 of Drive to Survive’s second season is focused almost exclusively on the American team across the first half of the 2019 season.
In that time period, we see the team don a stunning black and gold livery and link up with new sponsors, Rich Energy, an energy drinks company who became the centre of controversy in 2019.
Controversy with Rich Energy
Question marks were raised immediately when Rich Energy signed with Haas as the energy drinks company came seemingly out of the blue and were promising to take on the giants of F1 and the energy drinks world, Red Bull.
The company promised big things when they signed with Haas for the 2019 season. According to Rich Energy’s CEO, William Storey, in Drive to Survive, the company was supposedly due to pay out £35 million in sponsorship across the season while Gene Haas claims the deal was worth $60 million.
However, after just half the season, with Haas struggling, Rich Energy controversially tweeted that they had ended their agreement with Haas F1 Team which sparked huge debate around the team, Rich Energy and its CEO who also endured a tumultuous 2019 with him being removed and reinstated as company CEO in the space of a few weeks.
William Storey’s net worth explored
William Storey and Rich Energy’s net worth is unconfirmed.
According to Motorsport.com Storey claimed that Rich Energy was backed by “four sterling billionaires” reportedly including West Ham Football Club owners David Sullivan and David Gold.
However, the actual worth of the business cannot be ascertained as no accounts for Rich Energy (or its parent company Lightning Volt) since 2017 according to the Sunderland Echo.
Formula 1: Drive to Survive season 2 is available to stream now on Netflix.
Update: William Storey launches bid in Sunderland AFC
On July 24th, 2020 it has been widely reported that William Storey has launched a bid to purchase League One football club Sunderland.
According to Sky Sports News, Storey announced his intentions on Twitter, writing: “I am limited in what I can say due to NDA (Non-Disclosure Agreement), but I can confirm that I have made a formal legal offer for SunderlandAFC.”
“I have significant funding from blue chip backers. Sunderland are a giant of English football & their fans deserve a team to reflect that stature,” Storey said.”