Rangers are on the hunt for a new kit manufacturer for next season at Ibrox and beyond.
Hummel currently gear up Steven Gerrard's squad and create replica kits for fans to buy but it appears a new era is dawning at Ibrox.
With the club's 150th anniversary looming and the launch of a new online store looming, there's a chance for a new partner to explore a range of commercial opportunities, according to the club.
As quoted by the official website, Rangers’ Commercial and Marketing Director James Bisgrove said: "We’re delighted to announce that we shall be engaging with potential partners that can deliver an official Rangers kit supply and retail operation that mirrors the demand of the club’s global fan base."
It's a welcome announcement for some fans who have been left frustrated by years of problems surrounding the club's retail arm and the revenue it generates for the club.
While it's not clear what kind of cash this bring in to the club, clearly they are looking to improve their lot and find a partner that will capture the imagination of supporters.
For some fans, a big name would be welcome. Global brands such as Adidas and Nike have been mentioned on social media today.
Others are simply hoping to see a bit of modernisation around the marketing and sale of retail items, feeling the potential of the club's fanbase is not currently being tapped into.
These supporters have taken to Twitter today to share their thoughts...
ANNOUNCE ADIDAS— Jamie (@_Jamie1872) February 19, 2020
I’m enjoying @hummel1923 bit if we get more money or a better deal from somewhere else then that’s cool— MisterStrange (@MisterEStrange) February 19, 2020
about time Rangers ,a special word must go to our Chairman Mr King— rangersted (@rangersted) February 19, 2020
A huge opportunity for the club to further modernise and tap into massive commercial potential. An aspect of the business we’ve been severely lacking in for far too long that has undoubtedly impacted negatively on the club as a whole. So important those in charge get this right.— Steven Condie (@stvn_cnd) February 19, 2020
Announce Adidas 9 In A Row Retro Kits!— Curtis (@1872Curtis) February 19, 2020
Have something to tell us about this article?