The Ibrox striker has been in lethal form for Rangers so far this season.
Scottish football legend Kenny Dalglish doesn't think Rangers will be in any rush to sell Alfredo Morelos in the January transfer window, writing in his Sunday Post column (06/10 print edition, Post Match supplement page 11).
Morelos' reputation continues to increase at Rangers due to his goalscoring antics and performances in Europe.
He was the subject of heavy transfer interest during the summer transfer window, although the Gers held firm in the face of big money offers from England (The Daily Record).
Remarking on his performance against Young Boys in the UEFA Europa League on Thursday, during which Morelos scored, Dalglish thinks even more teams will have their heads turned as we approach the new transfer window.
It could be tempting for the Gers to cash in, but that's not an approach the Liverpool legends thinks should be pursued by decision makes at Ibrox.
As quoted by The Sunday Post (06/10 print edition, Post Match supplement page 11), the former Celtic man said: "I don’t expect the Ibrox club to be chasing Morelos out the door and looking to cash in.
"But he will be getting noticed more and more as he scores at this level.
"However, if you have ambitions to win the league this season, then you have to look to keep that type of quality for the next nine months.
"You can then review the situation in the summer."
Improving all the time
After last season's 30-goal season, it could be argued that Morelos was at his peak value at Rangers heading into the summer transfer window. Couple with his discipline issues, the conditions looked right for a big sale and reinvestment into the first-team.
As the Colombian has proved so far this term though, he's on an upwards trajectory in terms of ability. He's getting better.
He's managed to rein in his worst aggressive impulses, attracting less attention from referees as a result.
Combined with an incredible striking rate - 14 goals in 18 matches - he's well on his way to having an even better season this year than last.
That is not only an obvious benefit to Rangers on the pitch, but also increases his value in the transfer market.
As Dalglish says, the Gers should remain patient when it comes to selling him. Waiting until next summer or beyond is the way to go.
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