The 23-year-old has scored 13 times for Ibrox side Glasgow Rangers this season.
The Colombian marksman is having a blinding season for the Gers, netting 13 goals across all competitions and we aren't even in October yet.
But there's a dark side to the Rangers striker after picking up no fewer than five red cards last season.
However, Morelos has kept his nose clean so far and the Sky Sports pundit reckons that his price tag could skyrocket if he proves that he has curbed his discipline problems.
He wrote: "Morelos is a handful and people are always talking about him for the right or wrong reasons. Critics point to his red cards and disciplinary record and accuse Steven Gerrard of being too loyal to him.
"Yes, he has his issues but I have always said this boy can play. If Morelos manages to keep himself in check then his market value will soar."
Nicholas is spot-on. His temper was the only question mark and if the Rangers star curbs that aspect then there's nothing to stop a club from paying mega bucks.
This is a player who netted 30 times in all competitions last term, despite being suspended on a fairly regular basis.
By next summer, Morelos, who cost the light Blues a bargain £1 million [The Scottish Sun], could be easily worth 30 times that.
Have something to tell us about this article?