The Hammers swooped to sign Haller this summer as their new first-choice striker, and he's certainly going some way to repaying that fee so far.
Haller has hit three goals in his first three games for the club, and the Frenchman will be looking to add to his tally on Monday night against Aston Villa.
Now, reports are emerging that Bayern wanted to sign Haller from Eintracht Frankfurt, with the idea of keeping him in the Bundesliga.
However, Bayern weren't prepared to pay the £45million fee that West Ham were offering, meaning the German giants missed out on his signature.
They have backed manager Manuel Pellegrini with two club-record signings since his arrival, with Felipe Anderson last summer and now Haller.
They've stumped up the cash to sign two huge players, all with the goal of pushing towards European football again, and the backing of Pellegrini shows that Gold and Sullivan know what a quality manager they have, and that they should give him the tools to take the club forward – even if that costs big money.
West Ham fans won't have ever expected to beat Bayern to a £45million deal, but it has happened now, and whilst Gold and Sullivan take stick a lot of the time, they deserve credit here.
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