Rangers clinched the signing of Ryan Kent this week from Liverpool, following up his successful loan spell at Ibrox last season.
Kent is a very good addition to Rangers, but some of the praise, hype and expectation just sits a bit uncomfortably.
Rangers lost 2-0 to Celtic at the weekend, and they certainly missed the thrust Kent provided in the Old Firm game back in March.
But the Gers lost that one too, and expecting Kent to single handedly turn Rangers' fortunes around is too much.
Don't get us wrong, it was a signing Rangers had to make. It was a statement of their desire to be the best they can be, and it has lifted supporters.
Some of the hyperbole surrounding the winger is out of control.
Ex-Rangers forward Kyle Lafferty was most guilty, telling Daily Record that Kent could be as good as Eden Hazard if not better.
It's important to remember that if Liverpool believed that, they would not have sold him. Hazard has 121 career goals, while Kent has just 10.
Lafferty's comments highlight the little bit of revisionism about Kent's season at Rangers last year.
It was blessed with some highlights, but it was not consistent enough.
Kent scored only six goals in 43 appearances, and Rangers fell short in their title challenge.
Rangers aim to be better this year, and added competition for places could help or hinder Kent.
Sheyi Ojo, Brandon Barker and Jordan Jones as well as a renewed push from Serge Atakayi means Rangers have options out wide.
If Kent cannot find form early, he could be dropped, and considering his price tag, this will bring with it some negative attention. Can he handle that?
Kent's signing is a positive for Rangers, but supporters should calm expectations and see him merely as part of the jigsaw, rather than the missing piece which completes their side.
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