Is it right that they banned this Dairylea advert?

Dairylea

There are more sensible ways to enjoy delicious Dairylea...

Who doesn't love a good advert?

We've seen some masterful ones, from the recently resurrected Hovis "boy on the bike" advert (pictured below) - directed by Ridley Scott, no less - to the sensational gorilla drumming to Phil Collins in the modern Cadbury classic. 

However, if you've ever found yourself watching strange ad compilations on YouTube, you'll see just how many brands made questionable decisions when it came to pushing the name. There is a long and complex history of banned advertisements; some were considered too scary for children, or offensive etc.

The latest to become a talking point is a Dairylea ad which surfaced on Twitter

Hovis -

Dairylea advert: Why was it banned?

In the wake of Tweets from Dairylea, controversy has plagued their latest ad campaign, with a number of parents quick to shame the promotion.

The string of ads “Dareyleas you” to a number of challenges, from freezing for one minute and beyond. However, the criticism centred upon one in particular, which read "splat one in a friend's face". According to the BBC, this specific advert presented a girl aiming a cream pie of sorts, ready to throw.

Inevitably, this didn’t go down so well, with the same source noting that parents of kids with allergies labelled the advertising “dangerous” and even “disgraceful”. The upset stems from fear that children with allergies could fall victim to such behaviour, and that it shouldn’t be encouraged for fear of bullying, allergic reactions or worse.

They include that Rina Cheema - the mother whose son Karanbir died after cheese was lunged at him at school - spoke out about the ad: "Because it is done with children I don't think it should be done. Children don't understand allergies because it is not taught." 

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Should it have been banned?

Of course, it's all personal opinion, but as subsequent ads have proven (for example the freeze for a minute dare) it's clear that there was no need to promote children throwing food at one another to help sell the product. 

The "Dareylea" campaign is clearly just trying to have some fun and think outside of the box, but there are definitely other ways to approach it. If a kid throws food at another, that's bullying, but when you take allergies into consideration, it becomes far more serious. 

Children are incredibly impressionable, and it's best to avoid situations of bullying or allergic reaction, instead of the brand having to regrettably apologise for it later. It has since been pulled, and honestly, that absolutely seems like the right thing to do. 

 

Similar cases

Many will be quick to defend the Dairylea advert, but previous cases do help act in the decision's favour. 

The earlier source reminisces when Tango's bizarre ad campaign which featured a man being slapped was banned back in 1992. Why? Well, after it began airing, a number of reports of kids suffering from perforated eardrums came in, as the ad led to kids imitating the visuals. 

So, it's always better to be safe than sorry. Dairylea still have adverts to roll with, and hopefully, no harm has been done - everybody's happy!

In other news, more Carole & Tuesday is on the way.

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