No, not those Frosted Flakes, you’ve got this all wrong.

What’s the greatest music video of all time?

Now, that’s a very, very big question, and we’re not here to even attempt answering it. However, chances are you had a video pop into your head for a second there. Think about it for a moment… what makes it so great? Sometimes minimal videos work the best, allowing the music to speak for itself. 

However, perhaps the best examples are the ones which border on the cinematic. For decades, the medium has had an interesting relationship with movies; we’ve seen iconic films parodied or retold to great effect in a number of iconic shorts. Film and music have always had a harmonious relationship, and the music video has long been a great way to explore that. 

Recently, there have been some solid examples, but one of the best this year is definitely Migos’ ‘Frosted Flakes’. 

Quavo and Offset of Migos perform at SUMMERSFEST 2019 at The Novo by Microsoft on August 12, 2019 in Los Angeles, California.

Migos have eyes on the prize 

The American hip hop collective banded together in 2008 and consists of Quavo Takeoff, and Offset. 

Their hit 2013 single – ‘Versace’ – shot them into stardom and since then they’ve released a number of hits and worked with artists from Cardi B to Drake. They’re no stranger to topping the charts and finally released their debut album with Quality Control Music – Yung Rich Nation – back in the summer of 2015. 

It’s been nothing but up since then, and their recently unveiled music video for ‘Frosted Flakes’ is yet another surefire sign that Migos will continue to make their mark. They currently have over eighteen million listeners on Spotify and the aforementioned single was released on Thursday, 15th August 2019, which has already attracted sensational attention from fans.

Migos: Frosted Flakes

“Diamonds, money, gold, all in that one spot…” 

The music video begins and we’re quick to learn that it will take on a heist narrative. We’ve seen so many hip hop videos send up classics like Scarface, which as a whole has been unbelievably influential in the genre. However, this time we’re treated to a new take on the Ocean’s Eleven-style robbery. 

“You’re all looking Ocean’s Eleven and s**t,” is even a line spoken here, in case anyone couldn’t track what they’re going for. We see the rappers outside, blueprints on the table and planning their next big score. It’s a pretty ambitious video, with guns, threat and some striking Mission: Impossible/Ocean’s imagery setting a suave tone; there’s no Tom Cruise in sight though, mind!

Suspended in the air, grappling with gunmen, reaching the room of fortune, we follow Migos as they pull it off and get away with the diamonds, money and gold we were promised at the start, or at least try to…

There’s a nice little twist, which sees the woman they were sitting with earlier double-cross the guys and intercept them in the heist’s final moments, taking away the treasure. 


Who directed Frosted Flakes?

The video was actually directed by Daps and Quavo. Of course, Quavo is a part of the Migos crew, but Daps is already very well known in the scene. He has worked on videos for the likes of Kendrick Lamar, Iggy Azalea, Stormzy, 2 Chainz and more. 

Arguably, his best work so far has been the video for Kendrick Lamar’s ‘King Kunta’. He’s no stranger to Migos though, as he previously helmed their videos for ‘Cocoon’, ‘T-Shirt’, ‘What the Price’ and ‘Slippery ft. Gucci Mane’. He does another stellar job here. Sure, it’s a little annoying when the narrative overshadows the music, with the conversation louder than the track, but that’s pretty much the norm. 

Otherwise, there are some great, inspired visuals, solid use of security view to help tell the story and to top it off, the song’s pretty class too. 

In other news, has Preacher been renewed?