The Sheffield United co-chairman, Kevin McCabe, took a dig at Leeds United as the Blades unveiled their new shirt sponsor on Monday.
Sheffield United, who beat Leeds to second place in the Championship last season, have agreed a three-year deal with the financial brokers, Union Standard Group (USG), which is the largest in the club's history.
And speaking at the event, McCabe said via The Star: "(Sheffield is) a bigger football city than Leeds and we have the fortune of being Yorkshire's only Premier League club. (It was) a horrible day in 2007 when we got relegated (from the top-flight), and (it has) taken 12 bloody long years to get us back."
Although Leeds are, perhaps correctly, regarded as one of the country's biggest clubs, there is certainly a case for arguing Sheffield's superiority as a footballing city.
Sheffield's two professional clubs, Wednesday (eight) and United (five) have won 13 major honours to Leeds' seven - although they have both been around for longer - and averaged home crowds of close to 48,000 in the Championship last season, compared to the Whites' 32,700.
Leeds and Sheffield Wednesday will lock horns in Sheffield United's absence this coming campaign.
Sheffield or Leeds - which is the bigger footballing city?
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