Aston Villa will be looking to make their mark upon their return to the Premier League next season.
Sam Allardyce has revealed that John Terry admitted that the prices for potential Aston Villa transfers are looking 'very expensive' as the Midlands club plan a return to the Premier League.
Dean Smith's side are in for a busy summer transfer window as they seemingly look to overhaul the squad that won them promotion to England's top-flight via the playoffs.
The Daily Mail recently claimed that Villa are planning a £50 million spending spree for goalkeeper Jack Butland, Kalvin Phillips, and Southampton's Matt Targett.
Speaking to the Alan Brazil Sports Breakfast Show on TalkSport (13/06/2019 at 8:15 am), Allardyce stated that the transfer market is beginning to become more and more difficult to deal with.
"Today's transfer market is more about keeping the best players you have got than selling them and trying to get other players because other players cost a world now," Allardyce told TalkSport.
"I was speaking to John Terry last night, I know he's up at the Villa and he was saying that already the prices are looking very expensive for Villa, who have just got into the Premier League. But unfortunately, if you want the players you have to pay the money, that's the way it is, at the moment."
It remains to be seen how much money Villa spend this summer, but for all clubs, the transfer market is no doubt proving to be expensive and inflated.
Last season, in the Championship, Terry had a big influence in bringing Chelsea's Tammy Abraham on-loan to the club and that worked wonders for both parties.
Dean Smith will be hoping the former centre-back can have the same sort of impact in luring some of the top talents to Villa Park as they plan a return to the big time.
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