Jimmy Shan has taken to Twitter to apologise to the West Brom fans for failing to guide his side to the Championship play-off final, but to also laud the supporters for the atmosphere that they created inside the Hawthorns on Tuesday night.
The Baggies produced an outstanding effort in the second-leg of their semi-final with Aston Villa. They went into the game as underdogs to get through with Villa winning the first-leg 2-1 and Dwight Gayle being suspended after being sent off at the weekend.
But Craig Dawson levelled the tie on aggregate during the opening half hour with a greater header. And for large parts of the game, it appeared that the Villans were rattled and the Baggies had become the favourites to score a decisive goal.
However, the tie turned back in Villa's favour in the 80th minute as Chris Brunt was sent off for a second yellow card. From then on, Shan's men looked to be playing to get to a penalty shootout.
And, partially thanks to a couple of stunning saves from Sam Johnstone, West Brom got there. But it was Jed Steer who was the hero in the shootout as he saved the home side's first two spot-kicks to set Villa up for a 4-3 victory.
It was an agonising way for West Brom to miss out, but they may soon be able to feel extremely proud of the way that they pushed Villa all the way - especially as they did not seem to catch any breaks when it came to the big refereeing decisions over the two legs.
And following the penalty heartbreak, Shan - whose own future is now set to become a talking point - has taken to social media to send an emotional message to the supporters...
@Wba Baggies fans. Sorry it wasn’t to be last night. Your support was immense and one I’ll never forget, so proud to be the one on the touch line in front of you all. I’m absolutely gutted but we will come again... what an atmosphere stay united always... we’re the Albion— Jimmy Shan (@Jimmy_shan78) May 15, 2019
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