A Sheffield United supporter is being mocked by Sheffield Wednesday fans - and some of his fellow Blades - over a comment he made on live television ahead of the Owls' defeat at Leeds United on Saturday.
Sheffield United had just dropped two points in the race for automatic promotion, letting slip a 1-0 lead to draw 1-1 with Millwall at Bramall Lane.
And although the result moved Chris Wilder's side temporarily above Leeds and into second place, the Blades still required a favour from their fiercest rivals later that day to keep them there.
For the first time in many of their lives, Unitedites found themselves crossing their digits for a Sheffield Wednesday win.
But one of them appears to have gone too far after repeating the popular Owls fan saying: 'We're all Wednesday, aren't we?' And, if he's reading this, he'll perhaps want to look away now.
This is what those of a Sheffield Wednesday and Sheffield United persuasion are saying about his perceived faux pas...
what am I hearing??? Get on the “WAWAW”.....should get a 10 year ban from The Lane for this shout!!! pic.twitter.com/VQ43OGSvXc— Paul Smith Physio (@p_a_u_l_smith) 13 April 2019
We don’t need that lot Hahahaha #Obsessed— Mad Wednesdayite [Mårçüś] (@MadWednesdayite) 13 April 2019
Bizarre— simon underwood (@sidunderwood75) 13 April 2019
Immediately disgusted— sam lewis (@sammyboy94sheff) 14 April 2019
He says it so well tho, like he's been practicing— Miss Hilton (@OwlPrincess84) 14 April 2019
I watched that.... absolutely gobsmacked— Babs (@BABS9656) 14 April 2019
Oh the shame !— Annie Barr Grant (@cannieannie76) 14 April 2019
This is going to come back and haunt the blades and this clown for many years to come.— Brendan Jennings (@daddybren) 14 April 2019
Life bans— Ben Burkinshaw ⚔ (@sufcben) 13 April 2019
Ban them for life— . (@ledder1889) 14 April 2019
He’s embarrassed himself there.— Sarah (@rubz0401) 13 April 2019
I hate him with a passion— James (@JJMSUFC) 13 April 2019
That is an absolute disgrace— Lee Bettsy Betts (@bettsy50) 14 April 2019
Sheffield Wednesday remain six points adrift of the play-off spots but still have sixth-placed Bristol City to play.
Should the Owls break into the top-six, it is likely they would play either Sheffield United or Leeds at the semi-final stage.