Avengers: Endgame costuming is more important than meets the eye says Kevin Feige.
Avengers: Endgame is so close we can practically feel the heartbreak already. The Russo brothers have been teasing the film for months, and honestly, it’s a miracle that it’s still shrouded in mystery despite news coming in almost every single day. Although it’s destined to be the biggest movie event of the year, its secrets are still concealed and our excitement is intact. In fact, since the shocking conclusion of Avengers: Infinity War, it has gradually escalated into a daily countdown to once again stand side by side with the crew.
One of the most important elements of the MCU is it’s costuming. From a merchandising perspective, it has proven a huge financial aid, and quite simply, it has helped further solidify these characters into popular culture and into cinema history. Honestly, future generations will probably refer back to Robert Downey Jr.‘s Tony Stark/Iron Man in the same way that our current generation nostalgically looks back on Harrison Ford‘s Indiana Jones; just one of many examples that can be asserted. The MCU has blossomed into something truly groundbreaking and Avengers: Endgame promises to be the very summit of Marvel Studios’ achievement.
As fans eagerly rush into the midnight screenings, you may notice that a significant proportion of the audience will be costumed. Thor’s, Captain America’s, Black Widow’s, Black Panther’s – you’ll see them all. With everyone arriving earlier, the moments leading up to the 00:01 screening will be a joyous celebration of superhero cinema. Costuming is a huge part of that – the Cap’s shield, Iron Man’s helmet… they’ve all become symbols of hope. Our new symbol? The white suits.
So, what do they signify? What do they represent? According to producer Kevin Feige, they mean so much more than this year’s predicted Halloween trend. In conversation with io9, Feige elaborated on the importance of the new costuming: “We call them the team suits. And we early on decided [revealing them] was a big differentiating factor between [Endgame] and the other films.
“It’s not about how much we lost, it’s about how much we have left.” Tickets are now available for Marvel Studios’ #AvengersEndgame, in theaters April 26: https://t.co/93jQYXAc6I pic.twitter.com/NUKzNaIJhO— The Avengers (@Avengers) April 2, 2019
The Avengers have never had matching outfits before,” says Feige. “[so] we thought it was a very intriguing image to see something that made this film feel new.” The decision to unveil the suits in the trailer has captured our interest and offers fans a moving symbol of unity. Although the heroes boast their own distinct personalities, together they are stronger. The suits help homogenise their strength, and honestly, we can’t wait to see what secrets they hold.
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