Ipswich have lacked goals all season, netting just 30 times in 38 league games, and they are looking to rectify their shortage of goals ahead of next season by reportedly lining up a move for Norwood.
The 28-year-old striker is the leading goal scorer in England’s top four divisions this season, bagging 25 times in League Two while also grabbing a couple in the FA Cup.
With the striker out of contract this summer, Ipswich could sign him on a free transfer, and he seems exactly the type of physical striker Lambert is searching for.
The report likens him to former Norwich man Grant Holt, a player Lambert relied so heavily on as the current Ipswich boss led Norwich to successive promotions before keeping them up in the Premier League.
Holt spent a good chunk of his career in the lower leagues before impressing at Norwich in his late 20s. He scored 68 goals in 135 starts for the Norfolk side, becoming a Carrow Road favourite.
Norwood is said to have many similar attributes, with the lone striker demonstrating his good movement and excellent finishing ability on numerous occasions this season.