The Tottenham Hotspur chairman is well known for being a tough negotiator.
Gareth Bale's agent Jonathan Barnett opened up on negotiating with Tottenham supremo Daniel Levy, during a guest appearance on BBC Radio Five Live last night, admitting that he is an incredibly hard-nosed businessman.
The Wales international left Spurs for Real Madrid in the summer of 2013, for a then world record fee of £85.3 million, but it was far from a straightforward transfer.
Levy was never bullied into allowing Bale to leave Tottenham on the cheap, and he stood his ground for most of the summer, frustrating Real president Florentino Perez in the process.
And Bale's agent Jonathan Barnett admitted that Levy's reputation within the game is right on the money, when speaking during a guest appearance on BBC Radio Five Live last night, although he did praise the Spurs chief for his honesty:
“They (Levy and Florentino Perez) were both coming from different extremes and I was in the middle. At the end of the day, I must say that Daniel Levy kept to his word. We had a long conversations and he said, ‘If we get to a certain point, I will let him (Bale) go’. I have done a lot of negotiations with Daniel Levy and he is hard. But he has one thing, he speaks the truth."
Levy will most probably have to use his negotiating skills once again this summer, with many of Tottenham's key players having been linked with an exit.
The 57-year-old does get plenty of criticism from the Spurs faithful, but the good work that he does in getting the absolute best money for his football club often goes unnoticed.
And the sale of Bale six years ago was a prime example of that.