After it was announced, fans and critics wasted no time in questioning the need for Amazon's upcoming Lord of the Rings TV show. However, after new details have been revealed about the show, it could well be the next Game of Thrones that Amazon hope it will be.
But what could possibly entice viewers to watch the Lord of the Rings TV show?
Simply, its setting.
Over the past few days and weeks, 'The Lord of the Rings on Prime' Twitter account has slowly been teasing more about the show but waited until last week to officially reveal that the new series will take place in the 'second age' of Middle-Earth history. This means the show will be set thousands of years before the events of Peter Jackson's much-loved trilogy.
But why is this so important?
Well, as Peter Jackson's Lord of the Rings trilogy - widely regarded as cinematic royalty - is less than 20 years old, a re-telling of the main LOTR story would almost certainly be coming too soon and would face a lot of comparisons to the highly-acclaimed films.
Therefore, Amazon's decision to treat the series as a distant prequel and to tell a new story is a really intriguing idea.
Legendary author and creator of the Lord of the Rings, J.R.R. Tolkien - who's getting his own biopic this year - imagined a whole new world and invented several languages in creating the Middle-Earth mythos, a lot of which hasn't even made it into the main Hobbit and LOTR stories.
That's where the new TV show hints at its true promise as it could explore these areas in far more detail than previously seen.
Now that HBO's Game of Thrones is coming to an end this year, Amazon will be hoping their Lord of the Rings TV show can replace the cultural phenomenon that is Game of Thrones as the world's premiere fantasy TV series. Can it do that? Only time will tell.
And there could be a long time to wait for the show as it's expected in 2020 at the earliest.