Kanye West had an awfully busy year in 2018, there’s no doubt. Fortunately, his hard work and devotion helped bring five distinct projects to life, collaborating with the likes of Nas, Kid Cudi and Pusha T.
Last September, it looked like we may even be getting six projects from Mr. West, with his ninth studio album YANDHI slated for release that very same month. It would have been the rapper’s second album of 2018 under his own name; alas, despite how West would sometimes like to appear, he is only human. His sights on a September 2018 release for YANDHI must have been prematurely calculated, as he swiftly delayed the album’s drop. We’re still waiting but we’re all very unsure what to expect.
Just recently, NME reported that the hip-hop mogul is fighting to become Adidas’ creative director. He has been involved with the brand for years now, but hearing such news just has us thinking “cool, but where’s YANDHI?” It's likely that fans would have been much more patient if he had never scheduled it for release back in September 2018. However, this was all likely part of the plan from the very beginning. News continues to seep in, raising intrigue and excitement for the mysterious proposed follow up to 2013’s YEEZUS. By billing the project as a spiritual sequel to one of the most acclaimed and widely discussed records of the decade, expectations become impossible to meet. Or do they?
Honestly felt like the TL needed this... words of wisdom from the wisest ✨✨✨✨ pic.twitter.com/NvsovzihjT— ni (@yetaughtni) December 21, 2018
TMZ announced on January 7, 2019, that Kanye West was reportedly in his new Miami home recording the album with the likes of Migos, Lil Wayne, Timbaland and 2 Chainz. He has been musically interacting with the public this year, as he performed some revised and refreshing material during the aptly titled Sunday Service. There has also been controversial news regarding potential collaboration, with NME reporting that 6ix9ine and XXXTentacion are set to feature on YANDHI; both disputed figures, the former facing life in prison and the latter deceased.
West is arguably the king of controversy and knows exactly how to build buzz around a release. It's likely that we'll notice him demanding considerable media attention just before the album drops. We may not even get a release date and just get the record.
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The reason so many are excited is because of its suggested ties with YEEZUS, but this raises expectations which may stifle his forthcoming creation. It will have to be more than seven tracks, or rather, lengthier than his recent projects which clock in at roughly twenty minutes in length. YANDHI needs to be substantial - something for fans to really sink their teeth into.
If he manages to release something as special as YEEZUS then West will certainly be pulling off the impossible. By associating the two projects, he's inviting comparisons - a deadly game to play. The delays suggest that the rapper acknowledges these monumental expectations and is - hopefully - sculpting the project accordingly. We're definitely in the dark right now, scared, eager and exactly where he wants us.
In other news, While She Sleeps are back but are they better?
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