Rockstar’s Red Dead Redemption 2 is the greatest open-world game since CD Projekt Red’s The Witcher 3, but there’s no denying Red Dead Online is a good, bad, and ugly mess. While GTA Online helped propel Grand Theft Auto 5 to becoming the highest selling video game of all time, Red Dead Online has not been able to replicate its brother’s success as a large assortment of players are leaving its wild west.
Market analysis firm SuperData reveals that in January 2019 GTA Online began to lose steam and that Red Dead Online was incapable of replacing it as an adequate cash cow:
“RDR2 Online (beta) revenue fell by 14% month-over-month in January due in part to declining MAU levels. Combined sales from both RDR2 Online (beta) and GTA V Online, which makes about 5x more than RDR2 Online (beta) from in-game spending, were flat year-over-year versus GTA V Online alone last January.”
This is only one month’s worth of data so it’s still entirely possible for Rockstar to rekindle gamers’ interest in cowboys, Indians, and the wild west. However, Take-Two Interactive and Rockstar will be slightly worried about its revenue having fallen by 14% month-over-month in January thanks to users putting away their pistols and boots.
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