Newcastle United travel to Wolverhampton Wanderers for their Monday night Premier League clash.
Former Premier League player Harry Kewell has staggeringly claimed that Newcastle struggle to sign players because it is 'very cold' in the northeast.
As reported by Sky Sports on deadline day, the Magpies broke their 13-year transfer record by capturing the signature of Atlanta United playmaker Miguel Almiron for £21 million.
For the majority of Mike Ashley's ownership, the retail businessman has been highly criticised for his lack of investment and ambition at the club despite the recent purchase of Almiron.
Former Liverpool midfielder Kewell claimed that players opting against moving to St James' Park is not always about 'the money' but the 'cold' weather also plays a factor.
"The hardest thing for Newcastle is to be able to bring the players there," Kewell told the Debate Show on Sky Sports on 08/02/2019. "I know you may say, 'it's about the money or something like that', but the weather as well.
"When you go up there [to Newcastle], it is very cold and players look at that. They do look at that. To be able to drag players up there is very hard. For them to be able to bring players, it is going to be difficult.
"But then again, they have a great manager and now they are starting to bring in players in that can bring Newcastle where I think Newcastle is, which is a Premier League club."
Rafa Benitez's side travel to the Midlands on Monday night to take on high-flying Wolves, where the club's new record signing Almiron will be hoping to make his debut.
The recent acquisition of the former MLS player has lifted the mood among the Toon Army faithful, who will be hoping he can steer them clear of safety.
At this moment in time, Newcastle are one place above the relegation zone as three points could see them potentially move up to 14th place in the table.
But a defeat would see them get dragged right into the relegation mire, with a number of crucial matches coming up for Benitez and his team after the Molineux trip.