Only last month Celtic starlet Mikey Johnston could have been forgiven for thinking that it was his time to shine.
The 19-year-old scored his second and third senior goals in Celtic's 3-0 win over Dundee on December 22, having opened his account against Motherwell a few days earlier.
With Odsonne Edouard carrying a knock, Brendan Rodgers then started him up front in the Old Firm defeat at Rangers on December 29.
Okay so he didn't have a cracking game at Ibrox - what visiting player did? - but things were still looking up as far as his Hoops career went.
Fast forward a few weeks and it's not a stretch to suggest that Johnston might not play again this season - and definitely not as a striker.
Rodgers has signed two centre-forwards in the form of Timothy Weah and Vakoun Issouf Bayo, meaning that the teenager is probably Celtic's fifth-choice striker when Leigh Griffiths returns.
And the signing of Oliver Burke means that Johnston is also well down the pecking order in terms of left-wing options, with Burke and Scott Sinclair ahead of him.
Rodgers, who called him a 'huge talent' last month [BBC Sport], has also ruled out a loan move for the youngster in recent weeks.
It could be a very long and very quiet last five months of a season that promised much more for Johnston only last month.