Troye Sivan unveils new video for “Lucky Strike”

Troye Sivan attends the 76th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 6, 2019 in Beverly Hills, California.

The Australian singer has recently released a new video for the song “Lucky Strike”.

The South African born artist Troye Sivan continues to impress fans with his musical output. Sivan has appeared on-screen numerous times, and even depicted the titular character as a child in Gavin Hood’s X-Men Origins: Wolverine. However, he rose to prominence as a YouTube personality, with his vlogging career achieving him a substantial following. Dating back, he was named as one of Time’s “25 Most Influential Teens of 2014”, and he remains an important name in the media today; now, for his music career.

2018 was an important year for Sivan, with the release of his popular second album Bloom, released through EMI Music Australia and Capitol Records. The studio-record features the track “Lucky Strike”, which now boasts a charming new video:

The beach setting really compliments the song; an infectious, irresistible pop number. The vocals have an angelic touch, which compliments the dreamy instrumentation and a narrative chronicling the artist becoming romantically entangled and lost in casual encounters. It’s a very colourful video, albeit with some slightly graphic metaphorical imagery, and is sure to attract Sivan even more attention.

There is a gorgeous use of colour - frames soaked in soothing pink and orange, helping to create an intoxicating, idyllic setting. The music and visuals are in perfect harmony, providing fans with a video to fall in love with. It was directed by Emma Westenberg, whose video for Janelle Monáe’s “Pynk” earned her a Grammy nomination. Once again, she has turned in excellent work, as has Sivan of course. If you enjoyed this, why not check out who topped BBC Music’s Sound of 2019.